Distribution

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Hi guys, for today's blog post, I am going to talk, very briefly, about the distribution of magazines. To keep it simple, I am going to do it on beauty magazines since they are the most known magazines. So... let's begin.

 Distribution, most of the beauty/fashion magazines sold are through print subscription services. Although there are still millions of magazines sold through online purchases (downloading on a tablet) and non-subscription purchases (like buying a magazine in a grocery store), the leading circulation of the magazine is because of consumers receiving the magazine in the mail through a subscription.

In fact, Harper’s Bazaar Magazine’s distribution in 2013 was 81. 2% because of paid and verified subscriptions (with 78.3% being in print format) and 16.8% from single-copy sales. I acquired this information from a really useful slideshow about genre and representations in fashion magazines. This presentation was so handy in providing me statistics about fashion magazines’ target audience and demographics (including gender, median age, relationship status, etc). I will continue to reference this presentation for my magazine!


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