Ethnic Audience Standards

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Hello!!!!... humans. I... hope? For you all to be well and healthy. Today is an important day since it is nothing more than 11/11. so, please, make a wish (if you know, you know). Ok, now to the real deal. Today, we are going to briefly discuss how ethnic groups and media correlate with each other.  

Media attempts to cater to as many people as possible or in the opposite scenario, it aims to a very specific or somehow specific audience. Such specifications can have a wide variety such as; age, nationality, interest, genre (prepare to talk about this one on my next blog), and of course... ethnicity.

Racial and ethnic minorities may be represented only seldom in mainstream media, and when they are represented, they may be portrayed along narrow lines that reflect the stereotypes and prejudices of the dominant group. Stereotypes are used to prejudge members of that group rather than to evaluate them on their individual characteristics. Prejudice may often be used to promote a hostile social agenda

such as racism, sexism, or religious bigotry. Mass media has incentives to cater mostly to the dominant and most lucrative group of individuals within a culture. Few issues in media portrayals of ethnic minorities have been as controversial as the portrayal of African Americans. Media tends to reflect the interests of dominant cultural units. Discussions of race and ethnicity and social justice are likely to change both the dominant culture’s views and media portrayals of race.

**Now, please understand that the shown examples are for illustration's aims only. No intentions to offend, nor to disparage anybody were encouraged. **


Sources; Race and the Media | Springer Publishing

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