Magazine's Demographics
MarketingCharts’ own US Media Audience Demographics study demonstrates a similar trend. During Spring 2017, 56.1% of adults surveyed said they had read a print edition of a magazine in the previous week, down from 61.7% saying so a couple of years earlier. The report reveals strong discrepancies in print magazine readership by age, with adults ages 65 and older about twice as likely as those ages 18-24 to report having read a print magazine in the past week (73% and 36%, respectively).
The print magazine audience tends to be skewing older over time, too. The report’s 2017 data showed that 44.7% of US monthly magazine readers were aged 55 and older, compared to 41.2% in 2015. By comparison, just 29.9% of online adults who had visited a magazine website in the prior 30 days were aged 55 or up in 2017.
Reference:
Shanaaeebrooks. (2013, October 27). XXL Magazine Target Audience. Retrieved from https://shanaaeebrooks.wordpress.com/2013/10/27/73/.
Reference:
Shanaaeebrooks. (2013, October 27). XXL Magazine Target Audience. Retrieved from https://shanaaeebrooks.wordpress.com/2013/10/27/73/.
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