Magazine's Demographics

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In this research on Magazine Demographic it was found that 78% of readers are Male and 22% of the readers are Females. This information will be valuable with developing my magazine. Although this information is from 2008 so this could change.



MarketingCharts’ own US Media Audience Demographics study demonstrates a similar trend. During Spring 2017, 56.1% of adults surveyed said they had read a print edition of a magazine in the previous week, down from 61.7% saying so a couple of years earlier. The report reveals strong discrepancies in print magazine readership by age, with adults ages 65 and older about twice as likely as those ages 18-24 to report having read a print magazine in the past week (73% and 36%, respectively).
The print magazine audience tends to be skewing older over time, too. The report’s 2017 data showed that 44.7% of US monthly magazine readers were aged 55 and older, compared to 41.2% in 2015. By comparison, just 29.9% of online adults who had visited a magazine website in the prior 30 days were aged 55 or up in 2017.

Reference:
Shanaaeebrooks. (2013, October 27). XXL Magazine Target Audience. Retrieved from https://shanaaeebrooks.wordpress.com/2013/10/27/73/.

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